What’s 212?

Water is hot at 211 degrees.
Heat it to 212 and it boils, producing steam. 
And with steam, you can create power.

1 extra degree changes everything.

1 more degree and we have something useful and meaningful—something that can power machines, industries, and cities.

212 (two-twelve) is inviting metaphor that helps people better connect to the importance of extra attention, effort, and care.

Years ago, I put the idea into a short book. With time and some two-twelving by many, the message became valuable to a lot of people and organizations. (It makes a great keynote.)

You can read the updated and expanded book at 212book.com. I published it in December of 2025. For a better reading experience, you can buy it at Amazon (paperback, ebook) or Gumroad (ebook). As an Amazon Associate, I earn from qualifying purchases.

You can also download a sample at 212spark.com.

Reinforcement products for 212 are available at Successories. You can find my other messages there too (Lead Simply, Cross The Line, Smile & Move, and Love Your People).

If you need a speaker for an upcoming event, let’s talk.